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Bruce Witkin is no stranger to the music scene. Performing in bands since he was a teenager, Bruce now owns his own record label and his L.A. based band, Supremium, just released a new CD entitled "Lucky." Bruce spoke with adam-ant.net and he recollects working and touring with Adam Ant on Persuasion and Wonderful.

 

Bruce, aged 17 with the band, "The Kids"
"Adam definitely knows what he wants and is always prepared. When we started the recording, most of the stuff was on demos by Marco, Adam and Boz, but, the songs were left for us to give our input."
Adam in front of Abbey Road Studios

"The single Wonderful happens to be a great song and probably my favorite. That was the only song that I had played with Adam on the Persuasion Tour that we recorded."

Adam and Bruce, reheasal for KROQ, they played for the contest winners before the Wonderful tour.

Adam and Marco, 1995 taken from NME

"The routing on The Wonderful tour was a bit loony. We were zig zagging all over the place. We spent too much time on the bus and by the time we got to Atlanta we were all getting a bit run down."

Old pic of Marco, 1981

Supremium - live at House of Blues, LA, touring to promote last CD, Chemical Imbalance - In this formation of the band Bruce was playing guitar.
"I formed Supremium with the drummer from Flux who happened to become a great friend of mine. After Flux we took about a month off and started up again. "

Supremium - Coz Canler (from The Romantics),  Bruce, Drummer Rob Klonel and keyboard player Doug Nahory
"You can hear sound clips on our Web site www.popsquad.com that is easier than me telling you what we sound like. "


adam-ant.net:
Please tell us where and when you were born. Is there anything memorable about your childhood?

Bruce: Born in the Bronx in 1962 went to PS 91 until I was 10 and then moved to South Miami and lived there through 1984. I really didn't play much before I was 10, but, I used to listen to the Jackson 5, The Archie's and Simon and Garfunkel. One thing I do remember is that I cannot recall the names of any of my teachers through Jr. High except my music teacher.

adam-ant.net:How old were you when you started playing a musical instrument?

Bruce: I think I was about 11 years old. I wanted to play the drums.

adam-ant.net:Who were your musical influences?

Bruce: I'd have to say the guys that where in the band my mom managed when I was a kid had the most influence on me. Of course, The Beatles have to be one of the most influential bands of all time for any songwriter. In the late 70's I think that if it weren't for Elvis Costello, Joe Jackson and The Police I might have quit music.

As I grew older I realized that I was more influenced by British bands,even though Elvis Costello is Irish, He has to be my favorite.

adam-ant.net:When did you learn to play the bass guitar? Do you know how to play any? Other musical instruments.

Bruce: When I was 12 my Mother started to manage a rock band in Miami. These guys always had trouble keeping the booze and drugs away from their bass players.

They must have had 5 different guys over a period of 2 years so I guess I thought they would need my help one day so I started to learn the bass. I mostly play guitar to write songs and piano to have fun. My secret dream is to play drums for ACDC.

adam-ant.net:You were in a band called Flux before is this correct? If so, tell us about the band and what happened to them?

Bruce: Flux was a band I put together in 1994. It was basically a pop band, but, I think we were hiding good songs under some loud Nirvana type of production chasing a major record deal. When Adam did The Wonderful Tour I was opening the shows with Flux on the West Coast and the East Coast to showcase for the majors lables. Then I would change my clothes and go out to do Adam's show. It was hard work but I had a great time. In the beginning, I don't think Adam was too happy about it but it seemed to workout o.k.

adam-ant.net:Where and when did you meet Adam Ant?

Bruce: My sister in law has been friends with Adam for a long time. She used to bring him to my house for the holidays. He would come out and see my band every once in a while.

In 1993 he asked me if my band would back him up at the KROQ Christmas show in Los Angles. I think he decided to do another record due to the overwhelming response at that show.

adam-ant.net:The album, Wonderful was recorded at Abbey Road Studios, an infinitely Famous and unique location. How did you fell about recording there? Was it a special place for you knowing that bands like the Beatles also recorded there?

Bruce: It was so cool to walk the halls of Abbey Road you could just feel the vibe. We recorded The Wonderful record in studio 2,that's where most of the magic was recorded. It was an amazing experience I can't believe I was paid for that.

adam-ant.net:Did you feel that you contributed a lot to the Wonderful album or did Adam more or less tell you 'Right, this is how it's done, etc.?' They say Adam is a perfectionist, did you think that while recording with him?

Bruce: Adam definitely knows what he wants and is always prepared. When we started the recording, most of the stuff was on demos by Marco, Adam and Boz, but, the songs were left for us to give our input. At first I was a little shy about speaking up, but, when it comes to music it's hard for me not to speak my mind. In the studio there is no wrong or right there's just opinions and sorting through them is probably the most exciting and sensitive part of making a record.

adam-ant.net:What is your favorite song from Wonderful? What was your least favorite?

Bruce: The single Wonderful happens to be a great song and probably my favorite. That was the only song that I had played with Adam on the Persuasion Tour that we recorded. The other song that really stands out to me as being my favorite AND least favorite is Angel. It is such an amazing pop song, but, I think the producer tried to make it more than it was. I don't think we beat the demo.

adam-ant.net: What was it like working with Marco Pirroni, Adam Ant and Boz Boorer?

Bruce: Adam has to go down in history as one of the best live performers of our time. He works so hard on his presence and has such personality , he's right up there with guys like David Bowie, Mick Jagger and Frank Sinatra. Just to keep up with Adam onstage is a workout.

Marco is one of my favorite people that I've ever worked with. He is so innovative with his guitar playing that only the cool people get it. He was so much fun on the road and he has a great sense of humor. Boz was the first guy to take me to the pub when I got to London for rehearsals. He showed me around and made me feel at home. He's a great songwriter and guitar player and has a hell of a record collection.

adam-ant.net:You also toured with Adam and the band, how long did this last? Did you enjoy touring?

Bruce: The first tour I did with Adam was The Persuasion Tour it was about 6 weeks long. He financed this tour by himself. It was a lot of fun. We played across the United States and had some great shows. The Wonderful Tour lasted about 3 months we started in Europe and then went to Seattle and finished in New York. There were a lot of big shows and I got to do the Tonight Show which was so cool.

adam-ant.net:Due to Marco and Adam's illness, the Wonderful tour was cancelled earlier, much to a great disappointment for fans. Did you and other band members at this time expect the Tour to reconvene or was it obviously that it was called off for good?

Bruce: Actually there were only 2 weeks left on the tour. What I have learned the most about touring is you had better have a good booking agent and tour manager. The routing on The Wonderful tour was a bit loony. We were zig zagging all over the place. We spent too much time on the bus and by the time we got to Atlanta we were all getting a bit run down. Adam and Marco got the flu and were laid up in New York for two weeks before they went home. I don't know what went down with the record company but the single was # 30 with a bullet and still gets played alot. Why they stopped pushing the record, I don't know but that's the music business. (MUSIC BUSINESS) two words that should not go together.

adam-ant.net:What have you been up to these past 5 years since 1995 and the Wonderful Tour?

Bruce: After the Wonderful tour I started doing the record company dance with the band Flux, unfortunately nothing came of it. I started a record company called Pop Squad Records, and have been running my recording studio in L.A. I've done a bunch of local records and have also done demos for Iggy Pop, The Foo Fighters, Ben Taylor and a few others.

adam-ant.net:Do you ever see Adam, Marco or any other former band members (Boz Boorer, etc.?)

Bruce: I saw Adam about a year ago with his beautiful daughter he looked great and seemed very happy. We talk every so often. Marco and I e-mail each other. He hasn't been back to the states since the tour ended. I saw Boz over the Summer while he was on tour with Morrissey We took our kids to Disneyland is was a laugh.

adam-ant.net:If Adam asked you to perform with him again, would you consider it?

Bruce: If I weren't doing stuff with SUPREMIUM... absolutely.

adam-ant.net:What other musical projects have you been involved in?

Bruce: Besides recording my own records, I did a compilation record of songs from 1978 that I released on Pop Squad Records. We have local bands, each doing their favorite song from the year 1978. It was a lot of fun and is available on the Pop Squad web site. In addition, I played bass and guitar on a Vanesa Parsdis record. For those, not familiar with her she's a very talented French singer. She also had Pete Thomas (From Elvis Costrello) playing drums that was a thrill for me. Vanessa is very popular in France and has several records out. She also did a record with Lenny Kravitz a few years ago.

adam-ant.net: Tell us about your new record label Popsquad? How did you come up with the name?

Bruce: PopSquad started out just being an avenue for me to release my own records. After a few months I decide to do the compilation record "1978" and now I'm recording an LA based Band called Teen Machine. They're like The Partridge family meets T. Rex they 're really cool. About the name, I just wanted the word pop in the name and PopSquad seemed good I guess.

adam-ant.net:Tell us about your new band, SUPREMIUM.

Bruce: I formed Supremium with the drummer from Flux who happened to become a great friend of mine. After Flux we took about a month off and started up again. Since then we've done two albums. About a year ago Coz Canler from (The Romantics) joined us he plays guitar and we have a great keyboard player named Doug Nahory. We had our record release party at The Viper Room and have been playing around LA promoting the new record entitled "Lucky". We hope to get on the road this summer. You can hear sound clips on our Web site www.popsqaud.com that 's easier than me telling you what we sound like.

Listen to Supremium Sound clips! Supremium's latest release - LUCKY

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